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Most dental marketing strategies published online are general small business marketing with the word dental inserted. They ignore the two things that actually determine whether a dental practice grows: that patients are choosing based on trust rather than price, and that the entire addressable market is people within a few
Dental PPC marketing is the most direct route to new patients available to a dental clinic. Someone typing emergency dentist or dental implant cost into Google is not browsing. They have a problem, they want it solved, and they are choosing between whichever clinics appear at the top of that
Most Facebook ads for dentists fail for the same reason. They look like adverts for a dental clinic, and nobody scrolling through their feed on a Tuesday evening is looking for a dental clinic. The campaigns that work do something different. They interrupt the scroll with something the person recognises
Before a patient books a dental appointment they research. They search their symptom, they read about the procedure they have been told they need, they compare what different clinics say, and somewhere in that process they decide who to trust. Dental content marketing is the practice of being the clinic
When someone in your city needs a dentist, they search on their phone and choose from the first three results on the map. That is the entire competitive battle for most dental clinics, and local SEO dental marketing is what decides who occupies those three positions. This is different from
Dental video marketing solves a problem that no other content format solves as well. A prospective patient choosing a dentist is not comparing prices or credentials in any meaningful way. They are trying to answer a much simpler question: will this be a bad experience? Text on a website cannot
